About

For twenty years I have written, produced and art-directed other people’s stories — the campaigns, films, decks and words that made other names look good. This site is the first time all of it sits in one place, under mine.

I work across the whole arc of a piece: the idea, the script, the edit, the design, the release. Comedy and film on one side; brand, content and go-to-market strategy on the other; fiction and graphic novels in between. The catalogue on this site is the creative work. This page is the commercial track record behind it.

Experience

• Content & Communications Strategy — ten years as a communications manager for global SaaS products, including blockchain and Web3 client communications. Incident comms, feature-launch campaigns, maintenance-window updates, and translating whitepapers and technical roadmaps into plain-English client comms.
• Long-form & Technical Writing — eBooks, whitepapers and case studies for enterprise and SaaS brands, concept to final copy.
• Motorsport & Niche Content Engines — sustained content programs built around a specific audience and publishing cadence rather than a single asset.
• Campaign Strategy & CRM/ABM — multi-channel campaign planning across email, paid social, webinars and account-based marketing, with direct CRM integration (Microsoft Dynamics, Active Campaign) and ABM platforms (6sense, Zoho) for enterprise and education clients.
• Web3 & Emerging Tech — team lead on the SUBSTRATM Chainlink hackathon presentation and pitch deck; stakeholder communications for blockchain oracle security and verifiable-data infrastructure projects.
• PR & Media — press releases, media pitches and thought-leadership articles placed across trade and consumer press for enterprise and SMB clients.

Selected work

• The Technology Marketing Manifesto — long-form eBook, concept to copy. Read PDF ↗
• The Coming Age of the WEC Hypercar — motorsport content engine, eBook. Read PDF ↗
• Nestlé Professional — P4 — flagship brand eBook. Read PDF ↗
• SUBSTRATM — white paper and visual concept. Read PDF ↗

More of my content, on YouTube —

• Diffusitron Studio has FLUX Models (and so much more) — tutorial. Watch ↗

Content & marketing — selected clients

Two decades of ghostwritten and produced content: eBooks, whitepapers, campaigns, websites, video scripts, PR and go-to-market strategy for brands including —